Fandom Activated: How Fanatics, Gopuff, and Seek connect fandom to commerce
Every brand knows fandom is powerful. Almost none can prove what fans actually buy. Join Fanatics, Gopuff, and Seek at Ad Week to see what happens when verified sports fandom meets verified purchase behavior, and hear how brands can put that connection to work, from smarter sponsorship valuation and retail sell-in to sharper activation, measurement, and in-season optimization. Fandom isn’t just an audience anymore. It’s activated.
YOUR CRAVING
IS SHOWING.
There is never enough food at these events. So we analyzed what 2.5M+ verified sports fans actually crave - order below and Gopuff will bring it straight to your seat in minutes across the Penn District. Don't miss how Fanatics Advertising, Gopuff, and Seek are activating fandom like never before (Tuesday at 4:10pm ET - details below) and enter for a chance to win signed merch from Jalen Brunson and Peyton Manning!
📅 Learn more about activating fandom in your businessOFFICIAL ADVERTISING WEEK NY GIVEAWAYS
Submit your contact info below during the active giveaway windows to enter the drawings. No purchase required to win.
JALEN BRUNSON SIGNED KNICKS BASKETBALL
Autographed 2026 NBA Finals Champion-grade basketball with authentic display case. Drawing closes Tuesday, Oct 6 at 5:00 PM EST!
PEYTON MANNING SIGNED COLTS JERSEY ("HOF 21")
Autographed Super Bowl XLI throwback jersey featuring official "HOF 21" inscription.
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The Southern Golf Fan
Regular price $20.00 USDRegular priceUnit price per -
The Florida Tennis Fan
Regular price $20.00 USDRegular priceUnit price per -
The South West Soccer Fan
Regular price $20.00 USDRegular priceUnit price per -
The West Coast Hockey Fan
Regular price $20.00 USDRegular priceUnit price per -
The New York Basketball Fan
Regular price $0.00 USDRegular priceUnit price per -
The MidWest Football Fan
Regular price $20.00 USDRegular priceUnit price per -
The New England Baseball Fan
Regular price $20.00 USDRegular priceUnit price per
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